For Love & Lemons Paulina Rouch Bikini Bottom Yellow Floral

Founded in 2011 by best friends Gillian Rose Kern and Laura Hall, For Love & Lemons was cultivated on the principles of confidence, femininity and individuality. The fresh-squeezed partnership started in the foothills of Wyoming with their first successful business, a lemonade stand, which would later inspire the name of their apparel label.

Influenced by Australian fashion, the For Love & Lemons collection is anything but conventional. The brand's lustful color palette, intriguing patterns and edgy designs rebel against societal standards. Fun, flirtatious and captivating, the For Love & Lemons line is for women who don't follow trends, but make them.