Female model in IT'S NOW COOL Bikini Bottom in Pink
Female model in IT'S NOW COOL Bikini Bottom in Pink
Female model in IT'S NOW COOL Bikini Bottom in Pink
Female model in IT'S NOW COOL Bikini Bottom in Pink
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Female model in IT'S NOW COOL Bikini Bottom in Pink
Female model in IT'S NOW COOL Bikini Bottom in Pink
Female model in IT'S NOW COOL Bikini Bottom in Pink
Female model in IT'S NOW COOL Bikini Bottom in Pink

IT'S NOW COOL

String Bikini Bottom Crinkle Pink

Was $54 Now $32.40 (40% off)

FINAL SALE - No returns accepted
size chart
In stock, ready to ship.
The string-style bikini pant offers cheeky to medium coverage with thin string cut away sides. Your ultimate tan plan includes this super sexy pant! Made of super cool crinkle texture fabric. Killer color. Lethal fit.
  • Fabric: 80% Polyamide, 20% Elastane
  • Care: Hand wash.
  • Size and Fit: Model is in a size S
  • IT'S NOW COOL style INC040
  • Item No. 57172

Complete the look

Complete the look: IT'S NOW COOL Triangle Bikini Top Tie Dye

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Triangle Bikini Top Tie Dye

$37.75

Complete the look: IT'S NOW COOL Crinkle 90's Crop Bikini Top White

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Crinkle 90's Crop Bikini Top White

$37.75

Complete the look: IT'S NOW COOL The Sting Eco Top Zebra

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The Sting Eco Top Zebra

$42

Complete the look: IT'S NOW COOL Gathered Crop Bikini Top Pink Dot

IT'S NOW COOL

Gathered Crop Bikini Top Pink Dot

$37.75

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About the designer

It's Now Cool is a modern women's swimwear brand. Drawing inspiration from 90's beach culture and swim silhouettes, It's Now Cool serves up sexy, minimal bikinis that are nostalgic and timeless. Designed to mix and match, It's Now Cool is made for beach lovers everywhere who love to play all day and show some skin.

If you live for the sun, sand, and surf, explore It's Now Cool's one pieces and bikini swimwear.

Today's Helmut Newton

It's Now Cool swim was founded by Josephine Clough, one of Australia's most recognized and beloved photographers. The Sydney Morning Herald coined Clough as this generation's Helmut Newton. Her photography possesses the raw energy and fun that she had as a child and the quest for a never ending summer. It's Now Cool is known for its sexy, sporty aesthetic and nostalgic vibes.