South Florida native, Alexandra Grief started Montce has a side hustle, making swimwear for friends and customers out of her apartment in Fort Lauderdale. The brand quickly grew from side gig to an international brand. Montce has been featured in top publications like Vogue and Marie Claire and has been seen on celebrities including Kendall Jenner, Priyanka Chopra, Chrissy Teigan, Jennifer Lopez, and Emily Ratajkowski.
Despite the quick rise in notoriety, Montce's formula for success has remained the same from day one. Quality fabrics, nostalgic prints, and advanced construction details make each bikini stand out. In addition, extensive fit testing and quality control ensures that they are both flattering and comfortable, and brings customers back again and again.